The power of data: How cities and communities can achieve Zero Waste through WABA

January 10, 2024

Conducting a Waste Assessment and Brand Audit (WABA) is a strategic procedure that entails assessing waste generation and analyzing brands that contribute the most to our waste problems. This extensive analysis measures waste generation and supports the development of strategic waste management techniques. By studying these areas, we may identify opportunities to minimize waste and improve sustainability.

The activity will focus on a social media campaign promoting public awareness of the importance of WABA in Zero Waste Management and promoting the WABA toolkit to communities that are interested in conducting their own WABAs